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Description
Zag: The #1 Strategy of High-Performance Brands"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough today companies need "radical differentiation" to create
"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 09/01/2006
ISBN: 9780321426772
Pages: 178
Weight: 0.65lbs
Size: 7.90h x 5.30w x 0.50d
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4.8 ★★★★★
Based on 8 reviews
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Product Reviews
★★★★★ 5
Tennis balls
Color: Squeaky-Multi Colors, Size: 2.5"(Medium)-12 Pack
Nice tennis balls, my dog loves them! Great value.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 25, 2026
★★★★★ 5
Bright color and tough skin both great
Color: Regular-Orange, Size: 2.5"(Medium)-12 Pack
These tennis-style balls are, as promised, much tougher and thicker-skinned than an ordinary tennis ball, being made as a fetching ball for dogs. I bought them as foot covers for the legs of walkers used by the elderly, a very popular use. They work extremely well to protect rugs and flooring, and to make a quiet gliding cover, easier for seniors to move smoothly without snags. The usual tennis balls used for this purpose wear out pretty quickly, but this ball was made to be repeatedly fetched and gnawed on by your Rottweiler, so it's a big improvement. You will need a good cutting tool to score in the crosswise slits where you insert the walker leg; it's too tough for your household scissors, but that's just the point, right? It's tough.
Very much recommended!
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Reviewed in the United States on March 8, 2024
★★★★★ 5
Not great quality
Color: Regular-Red, Size: 2.5"(Medium)-12 Pack
My dog is 7 months old, about 35lbs as of this review. These balls barely lasted a month as they all kept breaking if thrown against anything or just bounced repetitively. The color is good so that you can see it better in the dark, but I would not say these balls are worth the price.
Update 2023-12: After posting my review the seller contacted me and provided me with two free sets of balls as an apology for the bad quality of the original set. So far these are holding much better with my dog and she loves to play fetch with them.
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Reviewed in the United States on November 25, 2023
★★★★★ 4
Good minus one problem.
Color: Squeaky-Multi Colors, Size: 2.0"(Small)-4 Pack
1 of the 4 balls didn’t squeak. Other than that, good product.
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Reviewed in the United States on August 5, 2025
★★★★★ 5
I use it to help me with the joystick
Color: Squeaky-Multi Colors, Size: 2.0"(Small)-4 Pack
These worked great for the joystick on my Jazzy Air 2 joystick have arthritis but with just one I can use it now.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 31, 2026
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