SKU: 94502404680

Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini

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Influence: The Psychology of Persuasion, Revised Edition by Robert B. CialdiniThe widely adopted, now classic book on influence and persuasiona major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdinithe seminal expert in the field of influence and persuasionexplains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. Youll learn the six universal principles of

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

  1. Reciprocation: The internal pull to repay what another person has provided us.
  2. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
  3. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
  4. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
  5. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
  6. Scarcity: We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

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SKU: 94502404680

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Lis George
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★★★★★ 5
Very stylish & tailored fit
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My husband purchased this suit as a “flower-bro” at my sister’s wedding. Unfortunately the color theme for the wedding was changed so he had to change it out which I was sad about because it fit him very well and looked great! The quality was good and the fit looked tailored.
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Loved it. Fit well, sizing was good, however think I could have gotten my son the next size down. We ended up buy a smaller size pants.
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Van
Charlottesville, US
★★★★★ 1
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Size: XX-Large, Color: Green
Delivered the wrong size returned the suit then they delivered the pants minus the vest and jacket Not sure went wrong but was definitely not pleased 10 thumbs down 👎🏾 The tux is a very nice tux and color was on point trued it on was very comfortable feels cool enough to we’re in the summer great quality just sent the wrong size I also sent a email never got a response thanks for messing up my plans
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Reviewed in the United States on March 4, 2026

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